Master Your Mindset. Transform the Way You Sell.
Master Your Mindset. Transform the Way You Sell.
stop selling. command conversations.
stop selling. command conversations.
stop selling. command conversations.
make more sales.
make more sales.
make more sales.
Stop chasing farmers for the sale. Learn to become the ultimate Buyer's Assisant they want to work with. Overcome self-doubt, build bulletproof confidence, ask the questions never asked, prevent objections, and bounce back from losses faster - without using pushy outdated sales tactics that pressure to close.
Stop chasing farmers for the sale. Learn to become the ultimate Buyer's Assisant they want to work with. Overcome self-doubt, build bulletproof confidence, ask the questions never asked, prevent objections, and bounce back from losses faster - without using pushy outdated sales tactics that pressure to close.
Are You Ready to master your Inner Game?
Master Yourself. Master the Sale.
Master Rural Sales Success.
Master Yourself. Master the Sale.
Master Rural Sales Success.
You know your product. You know your market. So why do some sales deals fall through?
The answer might not be what you do, but in what gets in your way.
performance = potential - interference
Your potential isn't the problem.
What's getting in your way is YOU!
Your potential isn't the problem.
What's getting in your way is.
Self-doubt, fear of rejection, hearing no, cold calling, and the pressure to close can interfere with your ability to sell at your very best.
The Inner Game of Rural Sales challenges outdated, pressure-based sales tactics and introduces a powerful psychology-first, Serve To Sell™ led approach designed specifically and only for rural and agricultural salespeople.
no fancy Sales Techniques.
A Different Way to Sell.
A Different Way to Sell.
This isn't another sales book filled with clever tricks, scripts, or closing techniques that you know won't work in rural. It's about changing how you think, act, respond, and show up before you open your mouth, or drive up the driveway.
Whether you're out on the frontline, leading a sales team, or running an agribusiness, The Inner Game of Rural Sales offers a psychology-first approach to the realities of selling to farmers who are often cynical, sceptical, cautious
and slow to trust salespeople.
“The Inner Game of Rural Sales will help rural salespeople make more sales. But its greater contribution may be the kind of people it helps them become.”
the inner game of rural sales framework
3 stages to better sales
3 stages to better sales
master yourself
Recognise the unhelpful habits
holding you back.
master the game
Build trust and buyer safety through better conversations.
sustain yourself
Stay resilient, bounce back and perform consistently.
inside you will discover:
inside you will discover:
stop chasing sales
Why patience is your unfair advantage - and how you dominate your opposition.
the buyer's assistant™
Shift from a sales rep farmers avoid to one they actively seek out.
Sell Without Desperation
Banish being needy using a
Serve To Sell™ methodology that will keep your buyers safe.
Care Without Attachment
Detach from the outcome and
attach to the process to win more.
lead with insatibale curiousity
Distinguish yourself from every other rep in the yard, shed or field by asking Powerful Questions™.
Build unbeatable Resilience
Overcome rejection, self-doubt and setbacks so you bounce back faster.
Don't Just Take Our Word for It. Hear It from the People Who've learned from It.
What others are saying
What Changes When You Master
the Inner Game of Rural Sales?
“I’m Up in Sales 200% Within 3 Weeks of Kicking This Off”
- Dan Warner -
Livestock Agent
Carrfields
(New Zealand)
“We’re Nailing Our Targets Now
Due to Great Systems”
- Jocie and Andrew Bate -
Founder Owners
Swarm Farm Robotics
(Australia)
“168% up
in activity +
30% up on last year”
- Sam Vickers -
Dealer Principal
Power Farming
New Zealand (Taranaki)
find the edition that works for you.
find the edition that works for you.
Choose Your Copy. Change the Way You Sell.
Choose Your Copy. Change the Way You Sell.
Choose Your Copy.
Change the Way You Sell.
Choose your preferred format and discover how mastering your mindset can help you build trust, improve sales conversations, and achieve better results in rural sales.
Choose your preferred format and discover how mastering your mindset can help you build trust, improve sales conversations, and achieve better, more consistent results in rural sales.
kindle edition
$6.99
Read on a kindle device or compatible app
paperback edition
$17.99
A physical copy ro read and keep.
hardcover edition
$26.99
A premium, durable edition (if available).
kindle
edition
$6.99
Read on a kindle device or compatible app
paperback edition
$17.99
A physical copy ro read and keep.
hardcover edition
$26.99
A premium, durable edition (if available).
kindle
edition
$6.99
Read on a kindle device or compatible app
paperback edition
$17.99
A physical copy ro read and keep.
hardcover edition
$26.99
A premium, durable edition (if available).
sT john craner
about the author
about the author
St John Craner is respected rural sales expert, coach and business leader who has worked with rural sales team across Australia and New Zealand. Through Agrarian and Rural Sales Success, he helps rural salespeople, managers and business owners achieve stronger results by mastering the inner game of sales.
St John Craner is an international rural sales psychology coach who has worked with rural sales teams across Australia, New Zealand, Canada, the US, the UK and Ireland for over 20 years. He helps rural salespeople, managers and business owners achieve stronger results by mastering their own psychology before their buyers so they can win the inner game of sales.
Your Biggest Sales Obstacle Might Be You!
You Can’t Sell to Farmers
Until You’re Sold on Yourself.
You Can’t Sell to Farmers
Until You’re Sold on Yourself.
The Inner Game of Rural Sales is a practical and powerful guide to transforming your mindset, identity and psychology that separates average, mediocre reps who fight for the scraps from outstanding and exceptional rural sales professionals who get all spoils - and make all the money.
Copyright 2026 | the inner game of rural sales - powered by rural sales success™ | Terms & Conditions